Parking Wars

Client:
A&E
Platform:
Facebook
Year:
2007
Link:
http://apps.facebook.com/parkingwars/

To promote their new show “Parking Wars,” A&E Television commissioned area/code to develop an innovative Facebook game. Facebook Parking Wars became one of Facebook’s early hits, with over 400,000 players signing up to play in two months, and a community that grew to over 1.5m users.

Parking Wars is a pioneer in the emerging genre of social games. In Parking Wars, players earn money by parking — legally or illegally — on their friend’s streets. If you catch your friend parking illegally on your street you can give them a ticket. This simple, asynchronous multiplayer interaction creates a surprisingly vibrant social experience by visualizing the player’s social network as a form of public space and making the player’s real-life schedule a key ingredient of tactical play.