ConQwest

ConQwest, designed for Qwest Wireless in 2003, was the first ever use of semacode, optic codes scanned by phonecams. A city-wide treasure-hunt designed for high school students, players went through the city "shooting treasure" with Qwest phonecams and moving their totem pieces to capture territory. The winning team won a $5,000 scholarship for their school. Online, a web site showed the players' locations and game progress, turning it into a spectacular audience-facing event.

The game was designed to promote Qwest Wireless mobile phone offerings and was wildly successful. Qwest extended it to 10 US cities, and made it an annual event. In its first year, it drew over 6.4 million earned-media impressions, often featured on the nightly news. It also won a Clio and many other awards.



Projects

Kelly's Bags

  Kelly's Bags
social gameplay
Together Everywhere

  Together Everywhere
ringtone as collective cheer
Parking Wars

  Parking Wars
asynchronous, Facebook
Numb3rs

  Numb3rs / Chain Factor
ARG
Sharkrunners

  Sharkrunners
persistent play, GPS telemetry, live sharks
The Sopranos A&E Connnection

  The Sopranos A&E Connection
live television, sync-to-broadcast
ConQwest

  ConQwest
semacodes, camera phones, treasure hunt, giant game pieces
Crossroads

  Crossroads
mobile, GPS, multi-player
Plundr

  Plundr
Wi-Fi positioning, laptops, mobile browsers
Superstar

  Superstar
mobile, camera phones, image processing
Media Res Server

  Media Res Server
wi-fi,
public spaces,
content distibution
To contact area/code, click here.