Together Everywhere

The best part of watching games is celebrating when your team wins. Together Everywhere is designed for fans of the European 2008 Football Championship who want to celebrate together, wherever they may be.

Developed for Puma in partnership with Beam, Together Everywhere uses mobile phones to connect fans both in the real world and beyond. Fans download their favorite team's song or chant as a ring tone that is associated with a specific number. Every time their team scores a goal, Puma calls them to trigger that cheer.

When the fan answers the phone, they are put on the line with 10 of their friends (or a random group of fans of the same team).

The result: Puma delivers the good news of Euro 2008 goals on crowded buses, in sports bars, at the stadium, everywhere fans have something to celebrate. It brings existing groups together, and connects fans around the world.

In Europe? Sign up now!


Projects

Kelly's Bags

  Kelly's Bags
social gameplay
Together Everywhere

  Together Everywhere
ringtone as collective cheer
Parking Wars

  Parking Wars
asynchronous, Facebook
Numb3rs

  Numb3rs / Chain Factor
ARG
Sharkrunners

  Sharkrunners
persistent play, GPS telemetry, live sharks
The Sopranos A&E Connnection

  The Sopranos A&E Connection
live television, sync-to-broadcast
ConQwest

  ConQwest
semacodes, camera phones, treasure hunt, giant game pieces
Crossroads

  Crossroads
mobile, GPS, multi-player
Plundr

  Plundr
Wi-Fi positioning, laptops, mobile browsers
Superstar

  Superstar
mobile, camera phones, image processing
Media Res Server

  Media Res Server
wi-fi,
public spaces,
content distibution
To contact area/code, click here.